Advanced Digital Marketing, E-commerce & Professional Communication (Advanced)

A comprehensive 5-month, 22-week program for learners who want to go deep: Meta Ads, Google Ads, SEO, WordPress & WooCommerce development, and business-level English communication, run by Ogrogami Academy.

Module 1: Meta Marketing, Content Strategy & E-commerce Models

Business models & Meta foundation (Dropshipping, Print on Demand, local e-commerce). Meta Business Suite setup (Page, Ad Account, Pixel, Business Manager). Campaign structure. Content strategy & copywriting frameworks (AIDA, PAS, Hook-Story-Offer). Content creation with Canva, CapCut & AI tools. LinkedIn branding & professional networking. Advanced Meta strategies — Pixel, CAPI, retargeting, CBO vs ABO. Meta analytics, A/B testing & AI for marketing.

Module 2: Media Buying (Google Ads) & Platform Ecosystems

Google Ads foundation (Search, Display, Shopping, keyword research). Advanced Google & YouTube Ads (PMax, YouTube Shorts, Smart Bidding). Multi-platform budget strategy across Meta, Google & LinkedIn.

Module 3: Reporting, CRM & AI Automation

Reporting & analytics with GA4 and Google Looker Studio. CRM & AI automation with HubSpot, Zapier and marketing workflow automations.

Module 4: WordPress & WooCommerce Development

WordPress foundation — domain, hosting, Elementor, plugins. Building business & portfolio sites, speed optimization & security. WooCommerce setup — currency, tax, shipping, product types. Bangladesh payment gateways (bKash, Nagad, SSLCommerz). Advanced WooCommerce, local delivery integration & Fiverr/Upwork gig creation.

Module 5: SEO & Search Visibility

Local SEO & Google Business Profile for Bangladesh. On-page & technical SEO (site speed, schema, sitemaps). Off-page SEO & link building. Advanced AI SEO — E-E-A-T framework & topical authority.

Module 6: Professional Communication & LinkedIn Networking

Business English & professional email writing. Proposals, negotiation & client calls (Upwork/Fiverr, Zoom etiquette). Advanced professional English practicum — ad copywriting, profile writing, mock interviews.