About Course
A 3-month, beginner-friendly launchpad into digital marketing and freelancing. 36 live classes, 3 days a week, covering AI tools, social media management, Meta Ads, SEO, WordPress basics, and how to start earning on Fiverr and Upwork. Course fee: 5,000 BDT.
Module 1: Fundamentals of Digital Marketing & AI Tools
Introduction to Digital Marketing in 2026 & career opportunities. AI tools for marketers (ChatGPT, Gemini, Claude) and prompt engineering basics. Visual content creation.
Module 2: Social Media Management & Organic Growth
Facebook & Instagram page setup, optimization and security. Content strategy fundamentals. Video marketing basics.
Module 3: Meta Ads Mastery
Meta Business Manager & ad account setup A to Z. Campaign structure and objective selection. Audience targeting and AI-assisted ad copy. Advanced targeting (custom & lookalike audiences, Advantage+). Meta Pixel, event tracking & retargeting. Ads reporting and optimization (CTR, CPC, ROAS).
Module 4: SEO & AI Content
How search engines work in 2026 (AI Overviews/SGE) & SEO fundamentals. Keyword research & search intent. On-page SEO. Local SEO (Google Business Profile). Technical SEO basics. AEO & GEO — the new SEO of the AI era.
Module 5: Web Fundamentals & Google Ecosystem
WordPress basics & landing page design. Google Ads ecosystem (Search, Display, YouTube). Search campaign setup. Google Analytics 4 & Google Tag Manager.
Module 6: Freelancing Marketplaces (Fiverr & Upwork)
Introduction to freelancing. Fiverr crash course — account setup, SEO-optimized gigs, gig images & algorithm hacks. Upwork fundamentals — profile setup, project catalog, winning proposals with AI.
Module 7: Client Acquisition & Professionalism
Outbound lead generation (LinkedIn & cold email). Portfolio building (website & LinkedIn). Client communication. Pricing strategy & invoicing. Final assessment, career roadmap & certification.
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